From wellness clinic to urgent care destination.
Independent practice in the Central Valley. Just expanded into surgery, diagnostics, and urgent care when they came to GrowDVM. Here is what changed.
A clinic that had just leveled up. And nobody knew.
Pacific Veterinary Hospital had been a wellness clinic. They had just made a major leap: in-house diagnostics, surgical services, and a team of skilled veterinarians capable of delivering modern, advanced treatment. The capabilities were real. The equipment was in. The team was ready.
The challenge was awareness. The local community did not yet know Pacific now offered any of it. And the practice needed to reach the pet owners who were already searching for exactly these services.
Six things that changed once the community knew.
Calls for surgery and urgent care, new faces who needed the new services, and a clear line from each call back to what brought it in.
Pet owners saw a clinic that could handle surgery and emergencies, not just checkups.
We made urgent care, surgery, and diagnostics the main story across the site and profile instead of a footnote on the about page. Every surface now says what kind of clinic Pacific has become.
Someone searching for surgery or urgent care landed on a page that spoke to it.
The site was still built for wellness. We tuned the messaging, structure, and conversion path so it sells the services Pacific just invested in.
When someone nearby searched for urgent care, Pacific finally came up.
We reset and rebuilt the Google Business Profile around the services Pacific now offers, so a local search for urgent care or surgery brings up the clinic.
Dr. Dhaliwal could see which calls came from which campaign.
Every visitor and every call now ties back to the campaign that produced it, so no channel gets credit it did not earn.
The callers were pet owners who actually needed surgery or urgent care, not random clicks.
We built Google Ads around urgent care, surgery, and diagnostics searches in their area, using the campaign structure and ad data GrowDVM has refined running vet clinics.
New faces came in already looking for the advanced care Pacific now offered.
We ran Facebook and Instagram campaigns aimed at the pet owners searching for those services, with the audience matched to the practice instead of generic awareness.
I did not want more random clicks. I wanted pet owners who actually needed the services we had just invested in. That is exactly who started calling.
From wellness clinic to one of the busiest urgent cares in the area.
From the start, the calls changed character. Pet owners began ringing for the exact services Pacific had just invested in. Surgery questions. Urgent care emergencies. Diagnostics referrals. The audience the new equipment was built for showed up.
The phone used to ring maybe 10 to 15 times a day. Now it does not stop ringing. The cost to bring in each new-patient call dropped sharply. And the single clearest proof of fit: in one recent month, Pacific saw over 450 patient visits driven by their Google presence alone. Exactly the audience the new services were built for.
We had just brought in surgery, diagnostics, and urgent care, but nobody in the community knew yet. GrowDVM got us in front of the right people fast. Now we are one of the busiest urgent care clinics in the area.
The phone does not stop now. We went from telling the community what we offered to having more patients than we ever expected walking through the door.
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